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Meesho's Business Strategy: Building India's E-Commerce Giant for Tier 2/3 Cities
Dec 18, 2025

Meesho's Business Strategy: Building India's E-Commerce Giant for Tier 2/3 Cities

Why Meesho's Reseller-First Approach Succeeded Where Amazon and Flipkart Failed

Dhara Mandaliya
Dhara Mandaliya
Crumbl Cookies: The Billion-Dollar Cookie Phenomenon
Nov 19, 2024

Crumbl Cookies: The Billion-Dollar Cookie Phenomenon

Journey to 1000 stores and $1 billion in revenue

Dhara Mandaliya
Dhara Mandaliya
Cult Fit's Journey to India's First Fitness Unicorn
Oct 29, 2024

Cult Fit's Journey to India's First Fitness Unicorn

How it dominates holistic and preventive fitness in India

Dhara Mandaliya
Dhara Mandaliya
From Bootstrapped to Rs 11,500 Cr: The boAt Success Story
Oct 02, 2024

From Bootstrapped to Rs 11,500 Cr: The boAt Success Story

How Aman Gupta's boAt became India’s audio king

Dhara Mandaliya
Dhara Mandaliya
Rapido's Start-Up to $1.1 billion Unicorn Journey
Sep 10, 2024

Rapido's Start-Up to $1.1 billion Unicorn Journey

How they identified a real problem, offered cost-effective solutions, and achieved unicorn status in 9 years.

Dhara Mandaliya
Dhara Mandaliya
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