I pendulate between thinking and writing.
From FITSHIT blog to ₹3,604 crore valuation: the case for transparency as a competitive moat in Indian FMCG.
The playbook behind India’s all-purpose shoe brand
Karishma Kewalramani set out to fix Indian beauty's biggest blind spot and built a profitable business doing it
From personal crisis to profitable consumer brand in India’s crowded health market
How Malavika Hegde Slashed ₹7,000 Crore Debt and Revived CCD After V.G. Siddhartha's Tragic Death
Building a Capital-Efficient Beauty Startup in India's Crowded Market
Grants, tax holidays, and debt programs that actually help startups scale
Transforming toothbrushes into lifestyle products
The Fight Against Fake Supplements in India
Building a culturally relevant lasting brand without VC money
