Startups Are Wild
We Make Them Make Sense
How real startups win and lose - Insights every Tuesday and Friday 🌶️
What you can do to increase chances of success
How Utkarsh Gupta and Dishant Daryani turned cultural storytelling and limited drops into India's most exciting sneaker rebellion
Are You a Risk-Taker or Risk-Averse?
Strategic lessons from India's fastest-growing D2C jewellery brand targeting Gen Z and millennials
Explore real-world examples of successful startup pivots, including Twitter and Slack, and gain actionable insights to help your startup navigate the pivot process.
Category creation, manufacturing moats, and perfect timing with quick commerce.
How Malavika Hegde Slashed ₹7,000 Crore Debt and Revived CCD After V.G. Siddhartha's Tragic Death
Building a Capital-Efficient Beauty Startup in India's Crowded Market
Grants, tax holidays, and debt programs that actually help startups scale
Transforming toothbrushes into lifestyle products
The Fight Against Fake Supplements in India
Building a culturally relevant lasting brand without VC money
An analysis of celebrity equity ventures, D2C strategy, and operational execution in India's booming beauty and consumer goods market
Why Meesho's Reseller-First Approach Succeeded Where Amazon and Flipkart Failed
Why Swish launched after Zomato failed thrice?
